Color Theory
Color has power to inform mood, emotions, and thoughts.
Very high recall value and association property
Color Classification
Primary colors are colors you can’t create by combining two or more other colors. The primary colors are red, blue, and yellow.
The secondary colors are orange, purple, and green—in other words, colors that can be created by combining any two of the three primary colors.
Tertiary colors are created by mixing a primary color with a secondary color. The tertiary colors are magenta, vermillion, violet, teal, amber, and chartreuse.
Color Temperature
Warm colors contain shades of yellow and red
Cool colors have a blue, green, or purple tint
Neutral colors include brown, gray, black, and white
The temperature of a color has a significant impact on our emotional response to it
Warm colors include red, orange, and yellow, and variations of those three colors.
Cool colors include green, blue, and purple, and variations of those three colors.
Neutral colors include black, white, gray, tans, and browns.
Red and yellow are both primary colors, with orange falling in the middle.
Blue is the only primary color within the cool spectrum.
They’re commonly combined with brighter accent colors but they can also be used on their own in designs.
Warm colors appear closer to the observer.
Greens take on some of the attributes of yellow, and purple takes on some of the attributes of red.
The meanings and impressions of neutral colors depend more so upon the colors around them.
They are often more subdued than warm colors.
Cool colors appear farther from the observer.
Three steps to color selection
Find dominant color
Add two more colors
mycolor.space website is great
60:30:10 rule, 60 is background, 30 is main element or text, 10 are attention taker
Understand the goal
What type of site do they need (non-profit, e-commerce, informational, startup, entertainment, blog, etc.)?
What emotions do they want their site visitors to feel?
What personality do they want their site to have?
Reference
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