Psychology of Color

Psychology of Color

• Color symbolism is the conscious or subconscious associations we learned about each color because of our culture, religion, and life experiences. Eq. Sky and water bodies are blue, associated with positivity

• Women tend to favor warmer colors like red, while men tend to favor cooler colors like blue

• https://www.flux-academy.com/blog/the-psychology-of-color-how-valuable-web-designers-choose-colors

• https://www.canva.com/learn/color-meanings-symbolism/

• https://graf1x.com/color-psychology-emotion-meaning-poster/

• https://www.color-meanings.com/

• https://webflow.com/blog/color-meanings

• It is the first UI design fundamental that shapes a user's experience

• Different colors are associated with different meanings, however context and cultural resemblance must be taken into account

  • Green : Nature, Wealth, Growth

  • Black : Luxury, Sophistication, Elegance

  • Red : Error, Warning, Danger

• Too many colors destroy the quality

• We can use multiple colors only if using same color with different hues

• Use only colors set which complement with each other well